PETRU CUCIUC Creative Director/ Art Director/ Visual Artist Creative artist and strategist with 22+ years of experience in delivering fully integrated marketing campaigns, digital ads and unconventional advertising solutions. With a solid background in advertising with a world's leading ad agency network and the additional experience in gaming development allowed me to successfully use my skills and abilities across both industries. I have a proven track record of leading performing teams by instilling positive team culture and cross-teams collaboration. Education Bachelor of Arts Bucharest National University of Arts Painting • Graphic Arts • Sculpture • Dynamic Image and Photography • Anatomy • Perspective • Set Design • Visual Art Education • Hystory of Art. Technical Skills Advertising Art Direction • Concept Ideation • Print • Film • Digital Art • Graphic Design • Branding • Typo • UI • Typo • Web Design • Packaging Design • Photography&Print Postproduction • Food Stylist • Product Pack-shots • Digital Graphic Design • Illustration Game Development Art Direction • Art Briefing • Art Guidelines&Pipelines • Art Work Flows Development • Art Feedback for UI, 2D, 3D, Art Direction • Art Training & Mentoring Personal Skills Strategic mindset • Conceptual thinking • Leadership • Communication • Creativity Experience Creative Director&Art Director in Advertising The Group Ads • 2021 - Present Harmony Advertising • 2010-2020 Papaya Advertising • 2009-2017 Leo Burnett • 2000-2009 Studio Lead Art Director in Game Development Amber Studio • 2017-2019 Work 150+ integrated campaigns (Film, Print and Digital) • Beer: Bucegi, Skol, Ciuc, Bergenbier, Ursus • Spirits: Alexander Vodka, Alexandrion, Cava D'oro, Stalinskaya and others • Non-Alcohol: PepsiCo, Borsec • Food: Caroli, Cristim, Danone, Transavia, Orkla, Dr. Oetker, Lactalis • NonFood: Fabrio, Altex, Media Galaxy, Philip Morris, Procter & Gamble, Unilever • Telecom: Digi, Cosmote (T-mobile), Connex • Media&other: Altex, Media Galaxy, ApropoTV, Antena 3 (Vodafone) • Financial: CEC Bank, Gothaer, BCR Insurance, Aviva • Medical: Gerovital, Blue Emu, Synevo, Nasic. Awards Golden Drum, Ad’Or, Epica Awards, Effie Awards |
